Rocket and feather: Why prices shoot up but won’t come down
Keely Goodall
8 October 2024 | 9:50The Competition Commission warns consumers of the ‘rocket and feather’ phenomenon.
Anele and the Club chat with personal finance guru Zinathi Gquma about prices that don’t seem to come down.
Listen below.
The rocket and feather principle refers to prices shooting up to cope with economic pressures but being slow to come down when the pressure eases.
This can be seen with prices of eggs and cooking oil which have stayed high despite production costs coming down.
ALSO READ:
'Prices are ridiculous!'- Average cost of household food basket is R5330
Chocolate prices to skyrocket due to poor cacao season
Gquma looked at 28 food basket items, and only three of their prices dropped between August last year and this year.
This can also be seen with taxi fares, which went up with fuel prices but not down.
“The retailers aren’t really lowering prices because they are trying to maintain their higher profit margins.”
- Zinathi Gquma
The Competition Commission says the problem is not bad enough to launch an investigation yet, but they are monitoring it.
Scroll up to the audio player to listen to the conversation.
Get the whole picture 💡
Take a look at the topic timeline for all related articles.
Trending News
More in Business

23 January 2026 08:23
Rent control debate reignites as academic challenges Cape Town mayor’s stance

22 January 2026 11:48
Nearly 400 millionaires and billionaires call for higher taxes on ultra-wealthy

22 January 2026 05:13
Ozempic effect: New research shows weight-loss drugs could help airlines cut fuel costs











