World Union of Wholesale Markets 2025 Conference: A New Chapter in Global Food Distribution
The city of Johannesburg recently hosted industry leaders, policy makers, and experts to discuss the future of wholesale markets in the World Union of Wholesale Markets (WUWM) Conference.
Hosted for the first time in Africa, the Johannesburg market has identified this key event in the sector as having the responsibility to foster dialogue on sustainable farming practices, as well as technological advancements that can reshape the wholesale markets to serve communities and economies across the globe better.
Themed “sustainability and innovation in wholesale markets,” the Johannesburg market CEO Sello Mkhabela believes that the need for innovative solutions can be met at the conference, as it tackles food distribution and agriculture challenges through engagement.
“This conference aims to foster dialogue on sustainable practices and technological advancements that can reshape the wholesale markets to better serve communities and economies worldwide. Johannesburg, often regarded as the economic powerhouse of Africa, provides an ideal backdrop for this conference. Its strategic location and status as a hub for trade and commerce make it a fitting venue for discussions on the future of food distribution.”
The conference is expected to explore topics including but not limited to digital transformation, sustainable sourcing, and climate-resilient supply chains will be front and center. One of the significant aspects of the 2025 WUWM Conference will be the emphasis on collaboration.
Mkhabela explained that challenges in the food system across the board often transcend borders, which is a call to the conference to foster partnerships among countries to create resilient food systems.
“The conference will encourage networking opportunities where participants can engage with peers, exchange ideas, and form alliances that could lead to collaborative initiatives even after the event concludes.
Youth empowerment and engagement within the agricultural sector are cornerstones that the market aims to foster. According to the CEO, this will include creating pathways for young professionals and entrepreneurs in agricultural markets to contribute their perspectives and innovative ideas.
“By integrating young voices into the dialogue, the conference hopes to inspire the next generation of leaders in wholesale and agricultural markets. This will allow young people from all walks of life to explore practical insights into how local markets operate and the critical role they play in the community,” he said.
The entity has positioned their turn to host the conference as a landmark event for future advancements in the global food distribution network, promising invaluable knowledge for attendees.
“By focusing on sustainability, innovation, and collaboration, this gathering will set the stage for future advancements in the global food distribution network. Participants will gain valuable insights, connections, and a renewed commitment to fostering sustainable practices that benefit both people and the planet.”