Tresemme
‘Clicks ad affected me badly,’ Gobodo on why she resigned as non-exec director
Gobodo stepped down from the board on Monday over the ad that labelled black hair dry, frizzy and damaged.
Clicks Group non-executive director Nonkululeko Gobodo resigned from the board on Monday, saying that she was leaving Clicks because she wanted to be free to pursue her initiatives.
Unilever has removed all TRESemmé hair products from all stores for 10 days after widespread outrage over the product's advert on the Clicks website.
As part of its measures, Unilever said that it would set up an advisory board and a diversity committee after apologising for the TRESemmé advert, which it admitted was racist.
The company and retailer Clicks came under fire over the offensive advert on its website, which called black women’s hair 'dry, damaged, and frizzy' compared to a white woman’s hair which was labelled 'normal'.
The party has reached an agreement with the company on the way forward after the online advert, which denigrated black women's hair.
Haji Mohamed Dawjee believes the EFF’s way of responding to the important issue of a racist advert points out a glaring counterproductivity
The decision was taken following a meeting with Economic Freedom Fighters (EFF) leader Julius Malema, Unilever, and Clicks folowing nationwide outrage of a racist ad for the product on the Clicks website.
The announcements come after public outrage over a racist ad for the product which referred to black women's hair as "dry, damaged and frizzy" while labelling white hair as "normal".
One of the calls made by Minister Khumbudzo Ntshavheni was that the health and beauty outlet should remove TRESemmé products from all its branches.
The racist advert was met with public outrage, protests by the Economic Freedom Fighters and calls to boycott and ban Clicks stores and TRESemmé products.
In a statement on Tuesday, Clicks said that it would replace the American brand with locally sourced haircare products and that it would be engaging with all of its suppliers to enforce its code of conduct.
The minister is now urging Clicks to remove TRESemme products from its shelves as an expression of its disassociation with suppliers who promote racist and insensitive marketing.
EFF members gathered outside Clicks stores across the country in protest against a racist hair product advert which the retailer posted on its website. #EFF #Clicks ClicksMustFall
The red berets attacked Clicks stores nationwide as per Julius Malema's instructions after the retailer published and advert last week which insulted black hair.
EFF party leaders have mobilised members to try shut down over 800 stores after outrage over an advert which depicted black hair as dry, damaged and frizzy, while hair of a white woman was described as normal.
Clicks Group CEO Vikesh Ramsunder has issued an apology after the company published a TRESemme hair product campaign which portrayed black natural hair as ‘dry, damaged, and frizzy’, while white natural hair was depicted as ‘normal’.