Social media behaviour
Celebrities to keep social media posts 'clean', UK watchdog says
The CMA said last August it had begun investigating the trend of celebrities and social media “influencers”, such as bloggers and vloggers, endorsing brands.
CapeTalk presenter Abongile Nzelenzele speaks to the Managing Director of PR Worx, Madelain Roscher, about how a company can protect its brand when it’s trending for the wrong reasons on social media.
More than 2 billion people use social media such as Twitter, WeChat, Facebook and Instagram to express themselves.