Googles alphabet
Europe's new data law upends global online advertising
For every dollar spent by an advertiser, about half may go to ad tech groups, according to industry estimates.
He will continue to serve on the Alphabet's board of directors and act as an adviser on focused on technical and science issues, the company said.
A French court ruled on Wednesday that Google was not liable to pay $1.3 billion in back taxes demanded by the French authorities.
The company will also employ more engineering resources and increase its use of technology to help identify extremist videos.
Alphabet Inc's Waymo autonomous vehicle group will begin testing a self-driving car programme for hundreds of families.
The US tech giant had been due to file a response by Tuesday but said it needed more time.
Advertisers pay less for user clicks on mobile ads than on desktop ads, Google’s traditional strength.
All participants in the autonomous driving race complain that state rules are impeding testing.
The company disclosed the profitability of Google’s search engine and its other online services.
The study was commissioned by Alphabet Inc’s Google unit, which has reported a series of minor crashes.
Robert Cyran says the $450 billion holding company for Google is returning lots more money to shareholders.
Alphabet will now house Google’s search, web advertising businesses, maps and YouTube.
Chana R Schoenberger looks at the message behind the reorganisation of Google.
BMW is investigating Google’s Alphabet, which is also the name of a BMW subsidiary.