Adidas
Adidas profit plummets 78% in pandemic-hit 2020
The Bavaria-based company, which is trying to sell its struggling US subsidiary Reebok, reported its net profits fell to 432 million euros ($513 million) last...
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Sotheby's eyes $1 million for rare sneakers
The leather shoes - based on Adidas's popular ZX8000 model and painted by craftsmen from Meissen - are tipped to set a new record for a pair of trainers.
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VW, Adidas, Puma join Facebook ad boycott over hate speech
Some 200 brands have now paused advertising with the social media giant as part of the #StopHateForProfit campaign launched by social justice activists.
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Adidas, Puma warn of virus blows to 2020 business
Adidas said its revenues in vital market China would come in between 800 million and one billion euros ($907 million-1.1 billion), lower than the 2019 January-March periods.
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Anticipation of Nike 'miracle shoe' ban lifts commercial rivals
A World Athletics spokesperson said that a committee composed of officials, athletes, doctors, scientists and legal experts, was still looking at the shoes but is expected to make recommendations by the end of January.
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Adidas and Beyonce to launch gender-neutral collection
The German sportswear brand announced it was teaming up with the singer in April to relaunch the Ivy Park brand Beyonce started in 2016 together with British fashion chain Topshop.
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All Blacks reveal World Cup jersey
The jersey pays homage to both Maori and Japanese cultures and yes it is black.
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Adidas to pay equal bonuses for women’s World Cup winners
The announcement follows news that the US women’s national soccer team is suing their federation with allegations of gender discrimination.
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Adidas extends Germany football sponsorship to 2026
Loath to lose its link to the DFB after more than 60 years, the brand with the three stripes at the time had to double its previous offer to fend off rival Nike.
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Adidas takes 12-10 lead over Nike in World Cup shirt deals
Nike, which only got heavily involved in soccer when the World Cup was played in the United States in 1994, is supplying shirts for 10 countries, including Brazil, France and England.
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Cape Flats teen who trained in school shoes gets boost from Adidas
The 17-year-old is determined to become the next Wayde van Niekerk despite the many challenges he faces.
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Adidas 'would have problem' with Fifa if it has broken law - report
Along with companies including Coca-Cola, Gazprom and Visa, Adidas is one of Fifa’s top partners that contribute every four years to support the World Cup.
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London the starting line as Adidas laces up robotic shoe run
Adidas plans to use the factory - and another due to open soon in Atlanta, Georgia, to produce small batches designed for particular markets.
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Adidas apologises for 'insensitive' Boston Marathon email
Adidas sent out an email to runners and customers with the subject line: 'Congrats, you survived the Boston Marathon!'
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Nike’s revenue misses estimates as rivals gain ground
Nike has lost basketball sales to Under Armour since its rival poached the NBA’s Golden State Warriors star Stephen Curry in 2013.
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Adidas takes sweat out of sweater shopping with in-store machine
It hopes the drive will help it adjust better to fickle fashion trends, allowing it to sell more products at full price.
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Ikea's latest kitchen is made of recycled plastic bottles
When you throw a plastic bottle into a recycling bin it’s the start of a journey - not the end of one.
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New Adidas CEO sets off in pursuit of Nike
Investors are banking on Kasper Rorsted repeating improvements to profitability he achieved at Henkel.
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Adidas strikes new deal with Kanye West in US market push
Adidas described the deal as the most significant partnership between a non-athlete & sports brand.
