What's behind the latest job cuts to hit online fashion retailer Superbalist?

Stephen Grootes speaks to My Broadband Editor Jan Vermeulen.

Listen to the interview in the audio player below. 

Jobs cuts are looming at South Africa's biggest online fashion retailer Superbalist, according to a report by MyBroadband.

It's been a rough few years for the business, which also retrenched workers in 2023 amidst industry challenges.

The latest restructuring at Superbalist comes freshly after the Naspers-owned Takealot Group sold tit to Blank Canvas Capital in September this year, 10 years after acquiring the business.

Over the last few years, there's been a rise in other online fashion retailers, particularly cheaper Chinese-based options such as Temu and Shein.

Speaking to Stephen Grootes on The Money Show, Jan Vermeulen, editor at MyBroadband says there are several factors that have contributed to the problems at Superbalist.

"Superbalist has just come out from under Takealot and Naspers, and maybe that was a factor as well in what was holding back its success."

- Jan Vermeulen, editor at MyBroadband

"Maybe these new owners have a solid strategy for turning the business around, so it might just have been the wrong people at the wrong time, and Superbalist might still have a lot of life left in it still."

- Jan Vermeulen, editor at MyBroadband

Scroll to the top of the article to listen to the full interview.