SABC under fire over refusal to air DA ad: Breach of freedom of expression?

John Maytham interviews William Bird, Director of Media Monitoring Africa.

Listen below.

The SABC has declined to air the Democratic Alliance's (DA) controversial campaign advertisement, featuring a burning South African flag, due to widespread public backlash, including criticism from President Cyril Ramaphosa who labeled it as 'treasonous'.

The decision, outlined in a letter to the Independent Communications Authority of South Africa (Icasa) by SABC complaints specialist Nyiko Shibambo, lists eight reasons.

These include concerns that the advert promotes harm to cherished national symbols, public outcry, and formal complaints regarding the language used in the advertisement lodged with Icasa against the broadcaster.

However, does the SABC's refusal to broadcast the advertisement constitute a breach of Freedom of Expression?

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Though the advertisement may evoke strong emotions in certain individuals, Bird says that its content doesn't violate any laws and thus should be aired.

Broadcasters have specific criteria for rejecting advertisements, such as if they incite violence, contain hate speech, or promote illegal activities.

Bird suggests that the SABC's choice may stem from political pressure or a desire to steer clear of controversy.

"Neither of those things is a good look for the SABC."

- William Bird, Director – Media Monitoring Africa

With elections underway, he warns that this decision might prompt the public to question the fairness and accuracy of their news coverage.

"The controversy was just beginning to subside and they they've gone and given the DA a whole lot more free publicity."

- William Bird, Director – Media Monitoring Africa

Scroll up to the audio player to listen to the interview.