Chante Hohip6 May 2024 | 10:39

Apple sales drop in nearly all countries

iPhone sales dropped 10%. Here’s why…

Apple sales drop in nearly all countries

Photo: Pexels/EmShuvo

On The Money Show, Bruce Whitfield speaks to Deon Gouws, Chief Investment Officer at Credo.

Listen below. 

Apple has lost its title as the largest smartphone seller as market share drops in almost every market across the globe.

The tech company reported a 10% drop in iPhone sales for the second fiscal quarter, dropping from $51.33 billion to $45.96 billion year-on-year.

RELATED: Apple no longer the apple of everyone’s eye as sales plummet

But what could be driving the slowdown?

Some experts accredit the decline in sales in China (8%) while others predict Apple has simply reached its peak – two billion devices in a world with eight billion people.

Gouws counters that it could be due to the fact that Apple has not had a major upgrade in four years.

“Apple sales tend to do well when there is a major upgrade… the major upgrade is to be in the next few months, the AI upgrade.”
Deon Gouws, Chief Investment Officer – Credo
“If you and I have the same conversation in 12 months’ time, it could be a very different story… There are many different moving parts to this conversation.”
Deon Gouws, Chief Investment Officer – Credo

Scroll up to the audio player to listen to the interview