'The Masked Singer South Africa’s' beloved Season 1 Masks hit the road
The 'Masked Singer South Africa’s' three-city tour marks the launch of Primedia Land, an innovative immersive mall experience.
The Masked Singer South Africa’s beloved Season 1 Masks hit the road
Leading up to the second season of 'The Masked Singer South Africa', starting on S3 (formerly known as SABC 3) on Saturday, 8 April at 18:30, the costumed characters that enthralled audiences in Season 1 have embarked on a unique countrywide tour.
Lollipop, Lion and their dazzling friends started their unique entertainment spree at Soweto’s Maponya Mall over Heritage weekend, and are now heading to Tshwane. Thereafter, it’s Cape Town’s turn to engage in all kinds of fun-filled activities built around the massively popular show.
'The Masked Singer South Africa’s' three-city tour also marks the launch of Primedia Land, an innovative immersive mall experience which takes top television shows out of the box for the enjoyment of fans of all ages.
“Primedia Land is most definitely not your run-of-the-mill television show mall activation,” says Andrew Solomon, Business Executive at Primedia Retail. “With the support of our sponsors and selected malls, we have created a multi-faceted space that transforms show fans and potential new audiences into next-level interactive show adventures.”
One revolutionary aspect is a series of pods using state-of-the-art technology or novel approaches.
In one of the pods, mallgoers play a digital game wearing noise-cancelling headphones, in which they take on the role of one of the show’s detectives, guessing which A-list Mzansi celebrity is behind the mask. Furthermore, there’s a 360-degree photo booth dropping you onto 'The Masked Singer South Africa' set, and a section where you can take a selfie with Season 1’s winner, Lollipop.
Besides all these memory-making activities, with fantastic prizes up for grabs, there are also some jaw-dropping surprises.
Primedia Land brings 'The Masked Singer South Africa' to Centurion Mall from Wednesday, 27 March to Sunday, 31 March, and then moves to Cape Town’s Blue Route Mall from Wednesday, 3 April to Sunday, 7 April.
The inaugural Primedia Land road show has been made possible by Andolex®, proud sponsor of 'The Masked Singer South Africa', and Redefine Properties.