Cheers (Drink to That): Rihanna's Fenty Beauty to launch in SA on 27 May
Music, business and fashion mogul, Rihanna, announced the highly anticipated launch of Fenty Beauty and Fenty skin on Tuesday through her Twitter account.
JOHANNESBURG - Back in 2017, Rihanna changed the make-up and beauty industry at a time where the industry was looking bleak and bland, with every brand releasing some sort of variation of the same products.
It seemed that innovation was fading because, let’s face it, originality is dead. But with her release of Fenty Beauty, and its accompanying 40+ shades of foundation, our resident Badgal proved that you don’t need originality to be innovative.
So much to the glee of her African fans, the music, business and fashion mogul announced the highly anticipated launch of Fenty Beauty and Fenty skin on Tuesday through her Twitter account.
The brand will officially be launching around the continent on 27 May in South Africa, Botswana, Ghana, Kenya, Namibia, Nigeria, Zambia, and Zimbabwe.
Speaking to a fan, the baddest in the make-up game announced that the lines will release to mega-department store Edgars, who previously brought us international brands like Topshop, Ivy Park and Doc Martens, as well as ARC Stores.
i’ve been waiting for this moment!! @fentybeauty & @fentyskin are finally dropping in AFRICA!!!— Rihanna (@rihanna) May 10, 2022
Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, Zimbabwe...we comin at ya May 27th and that’s just the beginning!!! #FentyAfrica pic.twitter.com/LNmYRY3Zip
We'll be in South Africa in Arc Stores and Edgars! 🙌🏾 🇿🇦 https://t.co/f79eOHNga2— FENTY BEAUTY (@fentybeauty) May 10, 2022
The announcement came as a welcomed surprise to fans across the country and has so far racked up over 100k+ likes and over 20k+ retweets at the time of this release.
So, whether you’re looking to look Phresh Off the Runway, be a hottie under an Umbrella, shine bright like a Diamond (with their famous Killawatt highlighter), be the baddest at Work, or eat the girls up cosplaying as the Only Girl (In the World), Fenty has got you!
SA Navy we up! Bank accounts we will see you in July.
The wait is over!