Sadag teams up with Miss SA on mental health awareness campaign

It aims to change the narrative around depression, trauma and anxiety - one conversation at a time - with experts from Sadag.

Sadag has partnered with Miss South Africa Shudufhadzo Musida to tackle the stigma surrounding mental health. Picture: Shudufhadzo Musida/Twitter.

JOHANNESBURG - With South Africa in the grips of the "hidden epidemic" of mental health issues caused by the COVID-19 pandemic, the South African Depression and Anxiety Group (Sadag) has partnered with Miss South Africa Shudufhadzo Musida to tackle the stigma surrounding mental health.

Musida will be launching her online mental health initiative called "Mindful Mondays".

It aims to change the narrative around depression, trauma and anxiety - one conversation at a time - with experts from Sadag.

Sadag's Cassey Chambers said that with call volumes having more than doubled during the lockdown, the initiative would reach a larger audience of South Africans desperately needing help.

“We’re excited to use this platform to reach so many and start this really important conversation around mental health which affects so many people, especially during COVID. We’re looking forward to engaging with people and amazing experiences to really share insight and unpack some of these topics like depression, the difference between mental illness and mental health.”

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