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Pineapple prices surge as S. Africans turn to home brewing in wake of booze ban

With South Africans turning to amateur brewing again, pineapple suppliers and wholesalers are cashing in on their desperation for a drink.

Picture: 123rf.com

JOHANNESBURG - The price of pineapples has risen dramatically, with reports of increases of up to 150% since the reinstatement of the ban on alcohol sales.

Retailers said there was an unexpected surge in demand for pineapples as South Africans resorted to home brews amid the prohibition on booze.

With South Africans turning to amateur brewing again, pineapple suppliers and wholesalers are cashing in on their desperation for a drink.

“They were selling for a box of 10 for R80 up until the announcement, and the very next day they had shot up to R120 and by last Friday it was R200 a box. So, the timing cannot be a coincidence,” said consumer journalist Wendy Knowler.

The unexpected surge in demand for pineapples first happened three months ago when the country went into hard lockdown under level 5 in March.

Pineapples are South Africa’s go-to brewing ingredient of choice because it contains lots of sugar, and its skin is packed with natural yeasts which make it easy to ferment.

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