Investigation after woman’s body found buried under brother’s bed
Local
If Twitter followers translated into votes, Julius Malema would be president
Branding expert Andy Rice critiques the Economic Freedom Fighters’ (EFF) brand, delving into its image, election manifesto and its social media presence.
JOHANNESBURG - Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising 'heroes' and/or 'zeroes'.
This week, with general elections around the corner, Rice critiqued the Economic Freedom Fighters’ (EFF) brand.
"A brand is not just a promise made, but a promise kept as well… Many things in their manifesto seem utterly unachievable…
"They have a simple, memorable theme slogan, just five words: ‘Our land and jobs now’.
"In terms of followers on Twitter; they’re substantially larger than the ANC… They understand the power of personality."
Listen to the audio above for more.
More in Politics
-
Mantashe: WC voters must vote for ANC in numbers
-
Human Rights Day: EFF says manifesto 'most radical for economic emancipation'
-
SA will overcome load shedding like apartheid, says Ramaphosa
-
Composition, funding of NPA investigative directorate still unclear
-
City of CT pins hopes on court to help alleviate load shedding pain
-
OPINION: Sharpeville struggle continues to haunt South Africa
Comments
EWN welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.
comments powered by DisqusHowever, we will NOT condone the following:
- Racism (including offensive comments based on ethnicity and nationality)
- Sexism
- Homophobia
- Religious intolerance
- Cyber bullying
- Hate speech
- Derogatory language
- Comments inciting violence.
We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.
We strive to make the EWN community a safe and welcoming space for all.
EWN reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.
Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.
EWN is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.