SABC 3 will no longer broadcast The Bold and the Beautiful''

The Emmy Award-winning soapie centres around the fashion designing Forrester family and has been airing for over two decades in South Africa.

Katherine Kelly Lang from The Bold and the Beautiful. Picture: @SABC3/Twitter.

JOHANNESBURG - After years of entertaining viewers on SABC 3, popular US soapie The Bold and the Beautiful will no longer air as of Monday 4 March.

The Emmy Award-winning soapie centres around the fashion designing Forrester family and has been airing for over two decades in South Africa. It was first aired on SABC 1 in September 1997 until it moved to SABC 3 a few years ago.

The SABC says the decision to remove the soapie was taken as a result of the show’s poor return on investment while the financial investment to acquire it kept increasing.

"In response to the current financial challenges facing the SABC, the channel is implementing a programming strategy which seeks to ensure that it provides compelling and entertaining programming, that resonates with audiences.

"From 4 March, SABC 3 will broadcast a news and current affairs programme, _Democracy _Gauge at 5:30pm. This will be followed by the local sitcom, Taryn and Sharon at 6pm and local drama Keeping Score at 6:30pm."

The SABC thanked all the viewers who have shown unwavering support to the show since its debut.

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