20°C / 22°C
  • Wed
  • 31°C
  • 15°C
  • Thu
  • 31°C
  • 17°C
  • Fri
  • 31°C
  • 16°C
  • Sat
  • 28°C
  • 16°C
  • Sun
  • 23°C
  • 14°C
  • Mon
  • 24°C
  • 14°C
  • Wed
  • 22°C
  • 16°C
  • Thu
  • 22°C
  • 15°C
  • Fri
  • 24°C
  • 16°C
  • Sat
  • 29°C
  • 17°C
  • Sun
  • 24°C
  • 17°C
  • Mon
  • 24°C
  • 17°C
  • Wed
  • 33°C
  • 17°C
  • Thu
  • 34°C
  • 19°C
  • Fri
  • 33°C
  • 18°C
  • Sat
  • 32°C
  • 18°C
  • Sun
  • 27°C
  • 16°C
  • Mon
  • 25°C
  • 15°C
  • Wed
  • 34°C
  • 18°C
  • Thu
  • 35°C
  • 19°C
  • Fri
  • 34°C
  • 19°C
  • Sat
  • 31°C
  • 19°C
  • Sun
  • 25°C
  • 16°C
  • Mon
  • 25°C
  • 16°C
  • Wed
  • 28°C
  • 22°C
  • Thu
  • 23°C
  • 21°C
  • Fri
  • 24°C
  • 20°C
  • Sat
  • 21°C
  • 19°C
  • Sun
  • 24°C
  • 19°C
  • Mon
  • 27°C
  • 21°C
  • Wed
  • 22°C
  • 18°C
  • Thu
  • 21°C
  • 17°C
  • Fri
  • 21°C
  • 16°C
  • Sat
  • 22°C
  • 17°C
  • Sun
  • 24°C
  • 17°C
  • Mon
  • 22°C
  • 19°C
  • Wed
  • 24°C
  • 12°C
  • Thu
  • 30°C
  • 11°C
  • Fri
  • 32°C
  • 13°C
  • Sat
  • 34°C
  • 15°C
  • Sun
  • 28°C
  • 17°C
  • Mon
  • 29°C
  • 16°C
  • Wed
  • 19°C
  • 15°C
  • Thu
  • 22°C
  • 14°C
  • Fri
  • 24°C
  • 15°C
  • Sat
  • 28°C
  • 16°C
  • Sun
  • 23°C
  • 17°C
  • Mon
  • 23°C
  • 17°C
  • Wed
  • 35°C
  • 19°C
  • Thu
  • 35°C
  • 20°C
  • Fri
  • 34°C
  • 21°C
  • Sat
  • 31°C
  • 20°C
  • Sun
  • 28°C
  • 16°C
  • Mon
  • 27°C
  • 16°C
  • Wed
  • 37°C
  • 21°C
  • Thu
  • 37°C
  • 19°C
  • Fri
  • 36°C
  • 19°C
  • Sat
  • 35°C
  • 18°C
  • Sun
  • 35°C
  • 16°C
  • Mon
  • 34°C
  • 19°C
  • Wed
  • 30°C
  • 17°C
  • Thu
  • 30°C
  • 18°C
  • Fri
  • 27°C
  • 18°C
  • Sat
  • 22°C
  • 15°C
  • Sun
  • 20°C
  • 15°C
  • Mon
  • 24°C
  • 15°C
  • Wed
  • 21°C
  • 15°C
  • Thu
  • 20°C
  • 15°C
  • Fri
  • 21°C
  • 15°C
  • Sat
  • 22°C
  • 15°C
  • Sun
  • 25°C
  • 15°C
  • Mon
  • 22°C
  • 16°C

[UPDATE] Nomuzi Mabena reveals 'car crash' is a campaign against drunk driving

On Thursday evening at around 11pm, hip-hop artist Nomuzi Mabena posted a live Instagram video which looked like it was being filmed while she was holding her phone and driving at the same time.

Nomuzi Mabena. Picture: @Moozlie/Instagram

JOHANNESBURG - Nomuzi Mabena has confirmed that a video posted on Instagram of her appearing to have crashed her car was in fact an awareness campaign.

The campaign is in partnership with Volkswagen and Drive Dry, a drunk driving awareness initiative.

In a video posted on Volkswagen's YouTube, an unharmed Mabena stands next to a crashed vehicle.

"Nobody was harmed in the making of this accident... I partnered with Volkswagen and Drive Dry to stop the myth ya monate ha o feli [the fun never ends]. We've all done it. We've all lost ourselves over the festive season without thinking we may lose our lives but the risk is real," she says.

"We wanted to spark a dialogue between South African’s on how we condone and respond to people that choose to drink and drive, especially among the youth. We hope to inspire as many drivers as possible to make this change," says Volkswagen.

It appears the campaign began before the viral video when Mabena posted photos of herself next to her car drinking and having fun during the festive season.

On Thursday evening at around 11pm, Mabena posted a live Instagram video which looked like it was being filmed while she was holding her phone and driving at the same time.

She'd just come from a date with her boyfriend, who also posted videos of her having wine during the evening and getting into her car to drive home.

In the 35-second video, Mabena announces that she's looking for artists for her own record label. She had previously debuted her music career under the Cashtime label a couple of years ago.

Twenty-three seconds into the video, a sudden crash is heard and the phone's screen is cracked. Nothing is heard in the background until the video ends.

The video was posted on Twitter and within minutes, messages of concern began flooding the social media site.

Author and Mabena's friend Jackie Phamotse then posted a video pleading for anyone with information to come forward.

However, not everybody was convinced that something terrible had happened. Theories ranged from her not being the driver, the car not being in motion, that this is an awareness campaign and even that a woman on a broom was involved began doing the rounds.

Radio and TV presenter Penny Lebyane took to her Twitter to share that she'd been told that the video was an awareness campaign and that Mabena is fine.

Comments

EWN welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

- Racism (including offensive comments based on ethnicity and nationality)
- Sexism
- Homophobia
- Religious intolerance
- Cyber bullying
- Hate speech
- Derogatory language
- Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the EWN community a safe and welcoming space for all.

EWN reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

EWN is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

comments powered by Disqus