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Nyovest and the #FillUp trademark saga: Can artists trademark event names?

Cassper Nyovest's fans and EFF members have been debating the matter on Twitter all day, but it seems that the law is the law and indeed, "Fill Up" is trademarked.

FILE: South African hip-hop musician Refiloe Phoolo aka Cassper Nyovest. Picture: Radio 702.

JOHANNESBURG - Hands off the term "Fill Up" if you're going to use it to market anything, South African hip-hop musician Cassper Nyovest is about to owns\ it - literally.

Cassper Nyovest originally coined the term in 2016 with his #FillUpTheDome concert in Northgate. He then followed that up with "Fill Up" concerts at Orlando Stadium and FNB Stadium and will be heading to Durban's Moses Mabhida to do the same.

However, there have been a few promoters who've also used the term for their own events or marketing purposes.

XiTsonga musician Benny Mayengani is the latest to do so with his #FillUpGiyaniStadium concert this past weekend.

The concert's success celebrations were short-lived after Nyovest let it be known that he is in fact in the process of trademarking "Fill Up" and that anyone wanting to use it needs to request the rights to do so.

A cease and desist letter was sent to Mayengani by Nyovest's legal team.

This sparked a spat with the Economic Freedom Fighters (EFF) leaders, who are backing Mayengani.

Things even went as far as an official statement being released by the party.

Nyovest's fans and EFF members have been debating the matter on Twitter all day, but it seems that the law is the law and indeed, "Fill Up" is trademarked.

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