20°C / 22°C
  • Wed
  • 24°C
  • 10°C
  • Thu
  • 25°C
  • 10°C
  • Fri
  • 25°C
  • 10°C
  • Sat
  • 18°C
  • 8°C
  • Sun
  • 21°C
  • 7°C
  • Mon
  • 23°C
  • 8°C
  • Wed
  • 16°C
  • 8°C
  • Thu
  • 16°C
  • 7°C
  • Fri
  • 14°C
  • 8°C
  • Sat
  • 16°C
  • 6°C
  • Sun
  • 18°C
  • 7°C
  • Mon
  • 16°C
  • 9°C
  • Wed
  • 27°C
  • 12°C
  • Thu
  • 28°C
  • 11°C
  • Fri
  • 28°C
  • 11°C
  • Sat
  • 21°C
  • 10°C
  • Sun
  • 22°C
  • 9°C
  • Mon
  • 25°C
  • 12°C
  • Wed
  • 27°C
  • 14°C
  • Thu
  • 28°C
  • 15°C
  • Fri
  • 27°C
  • 11°C
  • Sat
  • 19°C
  • 8°C
  • Sun
  • 23°C
  • 9°C
  • Mon
  • 25°C
  • 8°C
  • Wed
  • 22°C
  • 17°C
  • Thu
  • 21°C
  • 16°C
  • Fri
  • 20°C
  • 14°C
  • Sat
  • 17°C
  • 13°C
  • Sun
  • 22°C
  • 12°C
  • Mon
  • 25°C
  • 14°C
  • Wed
  • 15°C
  • 9°C
  • Thu
  • 17°C
  • 8°C
  • Fri
  • 14°C
  • 7°C
  • Sat
  • 16°C
  • 7°C
  • Sun
  • 17°C
  • 8°C
  • Mon
  • 21°C
  • 11°C
  • Wed
  • 16°C
  • 4°C
  • Thu
  • 13°C
  • 4°C
  • Fri
  • 14°C
  • 3°C
  • Sat
  • 17°C
  • 3°C
  • Sun
  • 21°C
  • 11°C
  • Mon
  • 16°C
  • 9°C
  • Wed
  • 14°C
  • 8°C
  • Thu
  • 14°C
  • 8°C
  • Fri
  • 13°C
  • 7°C
  • Sat
  • 15°C
  • 7°C
  • Sun
  • 17°C
  • 10°C
  • Mon
  • 16°C
  • 11°C
  • Wed
  • 29°C
  • 13°C
  • Thu
  • 29°C
  • 13°C
  • Fri
  • 29°C
  • 13°C
  • Sat
  • 23°C
  • 12°C
  • Sun
  • 24°C
  • 10°C
  • Mon
  • 26°C
  • 10°C
  • Wed
  • 25°C
  • 10°C
  • Thu
  • 24°C
  • 5°C
  • Fri
  • 18°C
  • 3°C
  • Sat
  • 17°C
  • 1°C
  • Sun
  • 21°C
  • 5°C
  • Mon
  • 25°C
  • 7°C
  • Wed
  • 27°C
  • 11°C
  • Thu
  • 25°C
  • 12°C
  • Fri
  • 32°C
  • 11°C
  • Sat
  • 13°C
  • 10°C
  • Sun
  • 23°C
  • 8°C
  • Mon
  • 28°C
  • 8°C
  • Wed
  • 14°C
  • 7°C
  • Thu
  • 16°C
  • 7°C
  • Fri
  • 13°C
  • 5°C
  • Sat
  • 16°C
  • 5°C
  • Sun
  • 20°C
  • 7°C
  • Mon
  • 21°C
  • 11°C

[LISTEN] Hyundai gets red card for worst World Cup ad

| Talk Radio 702’s Bruce Whitfield spoke to branding and advertising expert Andy Rice who says the ad really sucks.

JOHANNESBURG – With the World Cup in Russia drawing to a close, many official sponsors of the world football spectacle created TV ads to related to the event.

And South Korean multinational automotive manufacturer Hyundai is no exception.

Talk Radio 702’s Bruce Whitfield spoke to branding and advertising expert Andy Rice, who says Hyundai’s 2018 Fifa World Cup ad featuring Maroon 5 really sucks.

“Not just in my view but it seems to be a very common view. I was aware of the frequency of music played by Maroon 5 as a remake of the old Bob Marley song, Three Little Birds, was getting a little bit tedious. I wasn’t throwing bricks at the TV screen, I wasn’t getting really cross… but what I did discover is how many people are getting cross.”

Listen to the audio above for more.

WATCH: Hyundai’s 2018 FIFA World Cup ad featuring Maroon 5

More in Multimedia

Comments

EWN welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

- Racism (including offensive comments based on ethnicity and nationality)
- Sexism
- Homophobia
- Religious intolerance
- Cyber bullying
- Hate speech
- Derogatory language
- Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the EWN community a safe and welcoming space for all.

EWN reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

EWN is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

comments powered by Disqus