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Changing face: Absa reveals new identity

Absa says it wants to claim its African identity by changing its image across all its operations on the continent.

The new Absa logo. Picture: Supplied

JOHANNESBURG - After weeks of suspense, Absa has finally revealed its new brand by changing its logo and tagline.

Absa says it wants to claim its African identity by changing its image across all its operations on the continent.

The Johannesburg Stock Exchange (JSE) is a hive of activity on Wednesday morning as Absa unveils its new look.

The bank, which was officially called Barclays Africa, made the decision to change its name back to Absa earlier this year after Barclays PLC sold its majority stake.

In addition to the new logo, the bank has also changed its tagline to "Bringing possibility to life".

It now trades on the JSE as ABG Absa Group Limited.

WATCH: Absa name and brand change celebration

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