28 SA media houses to be prosecuted for price-fixing

The companies named include Primedia, the SABC, Media24 and the Mail and Guardian to name a few.

Picture: Supplied

JOHANNESBURG - Twenty-eight media companies have been referred to the Competition Tribunal for prosecution on charges of price-fixing and the fixing of trading conditions.

The matter relates to an investigation that was initiated in 2011.

It found various media companies agreed to offer similar discounts and payment terms to advertising agencies that place ads with certain members.

The companies named include Primedia, the SABC, Media24 and the Mail and Guardian to name a few.

The Competition Commission's Sipho Ngwema said: “So their companies were accredited to advertising agencies and they decided amongst themselves as competitors in terms of how much they were going to pay accredited companies and how were they were going to pay non-accredited companies.”

Primedia’s Geraint Crwys-Williams says, "I can confirm that we received a referral of a complaint by the Competition Commission yesterday which is linked to the practice of paying media commission to advertising agencies”.

“Since becoming aware of the complaint in February 2016, Primedia has investigated the allegations thoroughly and exhaustively, and having reflected on the results of this investigation we remain firmly of the view that we have complied with the Competition Act in all respects.”

NOTE: Eyewitness News is a division of Primedia Broadcasting, which is owned by Primedia.