Taylor Swift releasing social media app

'The Swift Life' will allow fans to get their hands on exclusive pictures and videos, connect with fellow like-minded fans, and collect Taylor Swift-themed emojis.

Taylor Swift. Picture: AFP

LOS ANGELES - Taylor Swift is set to release a new social media app named The Swift Life for her fans, where they can connect with the star and fellow fans.

The 27-year-old singer has announced she is set to launch an app entitled The Swift Life, in which fans of the star are able to get their hands on exclusive pictures and videos, connect with fellow like-minded fans, and collect Taylor Swift-themed emojis called 'Taymojis'.

The announcement was made via a 'first look' video posted to the Bad Blood hitmaker's YouTube account, in which she speaks to a camera to tell her fans she has "something pretty awesome" to share.

She added in the 33-second clip: "I think you guys are really going to like this. I mean - I hope. It would be preferable if you did."

WATCH: A first look at The Swift Life

According to the video, the app will be available to download from the Apple App Store and Google Play Store later this year, though as of the time of writing it is unknown whether it will be free to download.

The video's description reads: "A creative, inclusive and community-driven place for users to better connect with each other... and Taylor! Coming late 2017."

The news comes just months after the singer burst back onto the music scene with comeback single Look What You Made Me Do, after having taken some time away from the spotlight.

Swift also revealed earlier this year that her upcoming LP Reputation is set to be released on 10 November, which could coincide with the release of The Swift Life.

Meanwhile, Swift is said to be "overhauling her image" with her new tracks.

One source said: "The single is very different. It goes from very soft, to hard, to soft again. Taylor is overhauling her image."

Whilst another insider added: "It doesn't sound like anything she's done before. It's a little unusual. She plays around with new sounds each album cycle, but this one, in particular, stands out."