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Asian arm of Bell Pottinger rebrands, plans to separate from parent company

Earlier this week, Britain's Public Relations And Communications Association expelled Bell Pottinger for a minimum of five years for running the SA campaign.

A screengrab of the protected British public relations firm Bell Pottinger Twitter page. Picture: Twitter

JOHANNESBURG - The Asian arm of disgraced Public Relations (PR) firm Bell Pottinger has rebranded itself as Klareco Communications and plans to separate from its parent company.

Until recently, one of the world's biggest PR firms, Bell Pottinger, has put itself up for sale after losing clients for running a racially charged campaign in South Africa which has led to it being shunned by its peers.

As a result, the firm's second-biggest shareholder, Chime, has written off its 25% stake and its chief executive and biggest investor have quit.

Earlier this week, Britain's Public Relations And Communications Association expelled Bell Pottinger for a minimum of five years for running the South African campaign in support of President Jacob Zuma.

It had been working with the president's son and the influential Gupta family on a political campaign that the DA has described as a bid to "divide and conquer" the public.