[FULL REPORT] Findings of independent probe into Bell Pottinger’s conduct

The findings reveal the campaign was potentially racially divisive and offensive, and the content was in breach of relevant ethical principles.

Picture: @BellPottinger/Twitter.

JOHANNESBURG - Herbert Smith Freehills has released its findings into UK PR firm Bell Pottinger for the work done for Gupta-owned Oakbay.

The law firm says taking on such a campaign is not a breach of ethics in itself, but adds management should've exercised extreme care, which they failed to do.

The findings reveal the campaign was potentially racially divisive and offensive, and the content was in breach of relevant ethical principles.

Read the full report below.

Findings of Herbert Smith Freehills Review by Primedia Broadcasting on Scribd