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Bell Pottinger found to have breached PRCA code of ethics

The PRCA board will announce its final decision on the 4th of September.

Picture: @BellPottinger/Twitter

CAPE TOWN - A UK Public Relations regulator has told Eyewitness News that a dismissal of a Democratic Alliance (DA) complaint against Bell Pottinger would've been announced by now.

That suggests the Public Relations and Communications Association (PRCA)'s disciplinary committee has found that the PR firm has breached its code of ethics.

In July, the DA accused Bell Pottinger of trying to stir racial tension in South Africa through campaigns for the Gupta-owned Oakbay.

Ahead of last week's one-day hearing, the PR association said if the DA's case against Bell Pottinger is unsuccessful, it would make an announcement by the end of Thursday.

Communications Director Matt Cartmell did not want to confirm a guilty verdict, but did tell EWN the following:

"So the announcement, if we were to announce the fact that the complaint would not be upheld, we would have done it by now."

Bell Pottinger will have five days to appeal a ruling against it.

It is believed that the final decision will rest with the PRCA board. Cartmell confirmed that the final decision will be made by the week commencing 4 September.