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Twitter struggles to boost monthly user growth

Twitter has been trying to boost revenue through live-streaming deals but suffered a setback in April when it lost a deal to live stream NFL games to Amazon.com.

FILE: A banner with the logo of Twitter is set on the front of the New York Stock Exchange on 7 November 2013 in New York. Picture: AFP

BENGALURU - Twitter Inc failed to add users on a monthly basis in the second quarter, compared with the first quarter, amid fierce competition from Facebook Inc and Snap Inc’s fast-growing messaging app Snapchat.

Twitter’s shares fell 5% in pre-market trading on Thursday.

The company’s second-quarter net loss widened as it took a $55 million impairment charge and revenue fell 4.7%.

Twitter has been trying to boost revenue through live-streaming deals but suffered a setback in April when it lost a deal to live stream NFL games this year to Amazon.com Inc.

Twitter’s average monthly active users were 328 million in the second quarter ended 30 June. Analysts were expecting 328.8 million, according to financial data and analytics firm FactSet.

Monthly active users is a key performance indicator for social networking services - typically calculated by taking the number of users who have logged in and logged out during the 30-day period.

Advertising revenue fell 8% to $489 million but came in well ahead of the $458.1 million estimate.

“Until Twitter can return to revenue growth, we expect advertisers to devote their ad budgets to platforms with better targeting, reach, and scale,” Wedbush analyst Michael Pachter wrote in a pre-earnings note.

The company’s net loss widened to $116.5 million, or 16 cents per share, in the second quarter ended 30 June, from $107.2 million, or 15 cents per share, a year earlier.

Excluding items, the company earned 8 cents per share.

Revenue fell about 4.7% to $573.9 million, the second time it has fallen since Twitter’s debut in 2013.

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