Slow transformation in advertising highlighted at Kathrada Foundation seminar

The Labour Department’s Mokgadi Pela says representation is key in all industries to reflect the views of wider audiences.

 Ahmed Kathrada Foundation hosted a meeting on ethics in the advertising sector at the Institute for the Advancement of Journalism on 25 July 2017. Picture: Masa Kekana/EWN

JOHANNESBURG - The Labour Department says the slow transformation rate in the private sector needs to be speeded up or else stricter sanctions will be implemented.

It says there will be a series of discussions with private sector industries to discuss transformation and its benefits.

The department has attended a seminar on ethics in the advertising sector at the Institute for the Advancement of Journalism.

The meeting, hosted by the Ahmed Kathrada Foundation, formed part of a series of seminars to be held across the country to create a tool kit to handle issues around race in the media.

The panel, which included well-known media practitioners has discussed the role advertising plays in race relations.

A few companies have found themselves under fire for adverts that are seen as offensive or racist.

The Labour Department’s Mokgadi Pela says representation is key in all industries to reflect the views of wider audiences.

“Slow pace of transformation cuts across all industries, advertising is just one of many.”

The Kathrada Foundation will host a conference in October following the seminars.