Size matters: 2,500 products affected by shrinkflation in UK
Over 2,500 products have shrunk in size but are being sold at the same price.
LONDON - Shoppers never like to see prices going up and now it would appear that manufacturers have come up with a new way of hiding price hikes through shrinkflation.
An official survey in the UK has revealed that over the past five years, over 2,500 products have shrunk in size but are being sold at the same price.
Chocolate bars, toilet rolls, coffee and fruit are all being sold in smaller packet sizes but at the same price that they were being sold in 2012.
According to UK government figures, shrinkflation did not have an impact on inflation figures.
However, sweets, sugar and jam products, which decreased in size, have also risen in price.
Manufacturers argue that with rising raw material costs, they face tough choices. They either need to change ingredients or proportions, putting the price up or reducing the size of the product.
They found that the least damage to their brands is shrinkflation.
(Edited by Shimoney Regter)