‘DA, Bell Pottinger can appoint other parties to support respective cases’

The Public Relations and Communications Association (PRCA) is investigating a complaint by the opposition party that Bell Pottinger stirred racial tensions in South Africa.

Picture: @BellPottinger/Twitter

CAPE TOWN - A United Kingdom regulatory body says both Bell Pottinger and the Democratic Alliance (DA) are allowed to ask an outside party to make submissions supporting their respective cases at the upcoming hearing.

The Public Relations and Communications Association (PRCA) is investigating a complaint by the opposition party that Bell Pottinger stirred racial tensions in South Africa.

The allegations stem from the PR agency's work done for the Gupta-owned Oakbay Investments when its campaigns were revealed in a trove of leaked emails.

The DA and Bell Pottinger will appear before the PRCA's Professional Practices committee on 8 August.

The regulator says both of them are allowed to appoint other parties to give input in support of their respective cases.

The DA has indicated it is still considering who it will ask to submit extra evidence to back their complaint.

Earlier this week, the Helen Suzman Foundation, Section27 and Save SA already expressed their willingness to assist in any probe into Bell Pottinger's conduct.

Through a single lawyer, the organisations have requested information from the PR agency for them to compile the evidence and to make sure it is considered in a South African context.

(Edited by Zinhle Nkosi)