UK regulator calls Bell Pottinger to account for Oakbay work

This comes after the DA lodged a complaint about the conduct of the PR giant.

Picture: @BellPottinger/Twitter

CAPE TOWN - Bell Pottinger has been called by a UK regulatory body to appear before its committee over some of the agency's work for Oakbay.

The Public Relations and Communications Association (PRCA) is one of the bodies the DA lodged a complaint with at the beginning of the month.

The company was hired by the Gupta family to do its PR, but recently leaked emails suggest Bell Pottinger helped the MK Military Veterans Association and the African National Congress Youth League in their campaigns to discredit Gupta critics and those of President Jacob Zuma.

The DA has written to the PRCA complaining Bell Pottinger allegedly stirred racial tensions through some of the campaigns it orchestrated for the Gupta-owned Oakbay.

After considering the submissions made by both parties last week, the regulatory body has decided to call a hearing over the matter.

Both the DA and the UK agency is required to provide full evidence to the committee before the hearing, which has been scheduled for 18 August.

Bell Pottinger has since released an apology over the debacle, vowing to release the findings of an independent investigation in the its work for the Oakbay in coming weeks.

The DA says it has also lodged a complaint of a similar nature to the Chartered Institute of Public Relations, but the body did not want to confirm or deny whether the complaint exists or if it is investigating.

(Edited by Shimoney Regter)