Growing calls for action against Bell Pottinger

The company was forced to react as it has been accused of stirring racial tension in South Africa through work it’s done for the Gupta family.

Picture: @BellPottinger/Twitter

CAPE TOWN - Calls are mounting from various South African quarters for UK-based PR agency Bell Pottinger to be brought to book, despite a recent apology.

The UK company last week confirmed that its lead partner on the Gupta Oakbay Capital account was sacked and that three others were suspended.

The company was forced to react as it has been accused of stirring racial tension in South Africa through work it’s done for the Gupta family.

A string of leaked emails has revealedthatit has also helped the MK Military Veterans Association and the ANC Youth League in their campaigns to discredit critics of President Jacob Zuma and the Guptas.

Bell Pottinger’s public relations campaign seems to have done little to change many South Africans’ opinions of the infamous agency.

The African National Congress has labelled the agency as “vultures”, saying it has scavenged on the country’s failures to address inequality and transform the economy.

The Democratic Alliance has welcomed the agency’s apology but says it is insincere and little more than a stunt due to mounting pressure against it.

The Economic Freedom Fighters has rejected the apology while the Freedom Front Plus has vowed to lodge a criminal case against Bell Pottinger.

On social media, South Africans seemed to echo the sentiments of political parties.

Some signed petitions for the UK government to launch an inquiry, while others demand that those who paid for the lucrative account be brought to book.

(Edited by Shimoney Regter)