Save SA: Bell Pottinger owes SA extensive explanation

Bell Pottinger has apologised for running a campaign that it admits was offensive and inappropriate.

Atul Gupta. Picture: Atul Gupta Kumar/Facebook.

CAPE TOWN - Lobby group Save South Africa says that PR firm Bell Pottinger owes the country an extensive explanation about its "race-baiting "campaign that was exposed through the Gupta leaks emails saga.

Leaked emails show the company helped Gupta family businesses, the African National Congress Youth League (ANCYL) and the ANC Military Veterans Association to craft a coordinated narrative about "economic apartheid".

Around the same time, several websites emerged attacking critics of the Guptas, while a social media campaign was also used in a bid to turn public opinion.

Bell Pottinger has apologised for running a campaign that it admits was offensive and inappropriate.

But Save South Africa is not satisfied with the apology and has called for full disclosure about its "dirty tricks campaign".

The Democratic Alliance, which has asked British regulatory bodies to investigate Bell Pottinger, has also asked for extensive details about the company's dealings with the Gupta family and President Jacob Zuma.