Bell Pottinger apologises for work done for the Guptas

In a statement released, the company says senior management was misled about what had to be done for the family.

FILE: A screengrab of the British public relations firm Bell Pottinger's Twitter page. Picture: Twitter.

CAPE TOWN - UK public relations company Bell Pottinger has apologised for anyone impacted by the work they did for the Gupta-owned firm Oakbay Investments.

The company was hired by the Gupta family to do its PR but recently leaked emails suggest Bell Pottinger helped the MK Military Veterans Association and the African National Congress Youth League in their campaigns to discredit Gupta critics and those of President Jacob Zuma.

In a statement released on Thursday, the company says senior management was misled about work on the Oakbay account.

The PR company has admitted some of its work for the Oakbay Investments was inappropriate and offensive.

Bell Pottinger says it has been shown interim evidence by the law firm Herbert Smith Freehills appointed to investigate its dealings with the Gupta-owned Oakbay Investments.

It maintains most of the allegations against it are not true, but admits that enough of it is to be of deep concern.

The agency says a social media campaign highlighting the issue of economic emancipation was run in a way it now considers to have been inappropriate and offensive.

Bell Pottinger claims senior management had been misled about work on the Oakbay account.

The company says it has decent people in its employ who will be angered by the damning revelations in the leaked Guptas emails.

The lead partner on the account has been dismissed as well as another partner and two other employees.

LISTEN: Bell Pottinger helped ANCYL, MK vets & Guptas