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Study: Urban and rural youth heavily exposed to alcohol advertising

The Social Justice Organisation says there is a need for the appropriate regulation of alcohol advertising, to prevent its effects from having more damaging consequences.

Picture: Pixabay.com

JOHANNESBURG – A study by the Soul City Institute has found that young people in both urban and rural areas are heavily exposed to persuasive and appealing alcohol advertising.

The institute says, added to this, the easy access to and low costs of alcohol also perpetuate its misuse, leading to increased health risks.

The Social Justice Organisation is releasing the findings of its alcohol advertising research in Johannesburg on Wednesday.

The Soul City Institute says it has found that many alcohol sellers are located within 500m of schools, giving young people the opportunity to buy alcohol during school hours.

The institute's Lebohang Mafoko says there is a need for the appropriate regulation of alcohol advertising, to prevent its effects from having more damaging consequences.

Mafoko says government is being hypocritical by saying it is interested in banning drugs but turning a blind eye to alcohol binges.

(Edited by Tamsin Wort)