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[LISTEN] How to reinvent a tired brand

Sizwe and Gugu spoke to brand expert Muzi Khuzwayo for reasons as to why brands die and how to reinvent a brand.

Sizwe and Gugu spoke to brand expert Muzi Khuzwayo for reasons as to why brands die and how to reinvent a brand.

Khuzwayo says the life of any brand depends entirely on the strong marketing and its ability to win trust in the lives of clients.

He uses Nike as an example of a powerful brand which has gone beyond borders to cement its position.

Khuzwayo says that great people that achieve the best aren't afraid to take risks.

The success of a company depends a lot on the branding and marketing efforts but it also depends on the product.

But he says some brands fail because they tend to follow the huge profits and forget what the projects is all about.

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