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Londoners get Vitamin D Bar to cure seasonal blues

The temporary venue is targeting people suffering from the so-called seasonal affective disorder, a form of depression.

A Vitamin D pop-up store in London. Picture: facebook.com

LONDON - Londoners struggling to get through the cold, grey British winter are being offered an unorthodox cure for their seasonal blues, a visit to the city’s first Vitamin D Bar.

The temporary venue is targeting people suffering so-called seasonal affective disorder, a form of depression.

With up to one in 15 Britons thought to suffer from seasonal affective disorder, or SAD, the new London venture offers its customers vitamin D-laden smoothies.

But while they sip their blueberry, spinach and banana, they’re also invited to sit in front of special light boxes, which replicate the effects of the sun.

The team behind the project says that the treatment helps tackle fatigue, speed up the body’s metabolism and boost concentration.

And with parts of the United Kingdom currently shivering through sub-zero temperatures, it could offer the only glimpse of summer many Britons will enjoy for a while.

(Edited by Shimoney Regter)