Unusual strategies used by political parties during this year's elections

Music, fashion and passion seemed to be the highlight of this year’s elections.

ANC members hold up a make-shift EFF coffin to show their dismay with one of the country's opposition parties at the Siyanqoba rally in Johannesburg on 31 July 2016. Picture: Reinart Toerien/EWN

JOHANNESBURG - While the 2016 municipal elections has gone down as one of the most fiercely contested since the birth of democracy, this year's poll was more than just a political affair.

Parties made use of interesting items of clothing and what some may term as smug slogans.

Entertainment was also in abundance during this year's contest.

The African National Congress (ANC)'s green and yellow doek became a trade mark in this year's race, coupled with the slogan “Asinavalo”, meaning 'we have no fear'.

The party went as far as selling some unusual items like gloves and deodorant , which became surprisingly popular.

ANC merchandise store owner Kutlo Marumo says although sales did peak during the election, the store hit a historical low in sales when the Democratic Alliance (DA) assumed power in Johannesburg.

WATCH: 'Dabs' & Jabs: ANC ready to rule #Elections2016

While the DA stuck to their blue T-shirts and caps for regalia, the party did not hold back on their advertising.

The opposition's controversial TV ad with former president Nelson Mandela's voice caused waves on social media.

WATCH: DA election advertisement

The Economic Freedom Fighters (EFF) made it known that they were ready to give a beating at the polls, with the slogan “Tshela Thupa” that was seen boldly in their campaigning and a jazz hour album with a collection of struggle songs.

WATCH: Julius Malema’s full speech at Tshela Thupa Rally in Polokwane

Ultimately, with the ANC losing three key metros to the DA and the EFF making a small but significant mark in municipalities, all parties can say they had a bit of fun in the process.

(Edited by Shimoney Regter)