Moroccan TV show apologises for airing make-up tips to hide domestic abuse

A Moroccan state TV channel broadcast a tutorial showing women how to conceal the evidence of domestic violence with make-up.

A screengrab of the segment of the Sabahiyate programme showed women how to conceal bruises caused by domestic violence using make-up.

JOHANNESBURG – A public television station in Morocco has apologised after uproar on social media followed its broadcast of an item on make-up to hide the facial bruises of battered women.

The sequence, marking last week's International Day for the Elimination of Violence Against Women, was transmitted on the morning magazine programme Sabahiyate, to “show the type of make-up to use when a woman has been assaulted”.

It depicted a woman with a swollen face, with the host telling viewers that she was not really injured, but that these were just “cinematic effects”.

Speaking in Arabic, she says, “After the beating, this part is still sensitive, so don’t press. Make sure to use loose powder to fix the makeup so if you have to work throughout the day, the bruises don’t show,” she said as she applied make-up on the woman’s face, eventually concealing the woman’s bruises.

“Green is applied with a brush to camouflage the reddish part, followed by an orange corrector then yellow, then a foundation”, she said, adding that the aim was to “provide solutions to women who need such advice so they can continue with their daily lives and go to work”.

Wednesday's broadcast initially went unnoticed, but after it was posted on the channel's website, by Friday it had provoked a storm of reaction on social media.

The video has provoked shock and criticism on Twitter.