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[LISTEN] Why consumers should buy ethical Fairtrade products

| Ana Lemmer of Fairtrade Label South Africa chats to CapeTalk host Kienno Kammies about ethical buying.

CAPE TOWN - Ana Lemmer of Fairtrade Label South Africa (FLSA) says the company aims to empower consumers to understand and exercise the agency in choices they make when shopping.

A Fairtrade product would mean that the producers and workers are part of an organisation that adheres to best-practice ethical, social, environmental and economic standards.

When a product carries the Fairtrade mark it means the producers and traders have met Fairtrade standards which are designed to address the imbalance of power in trading relationships and promote workers' rights and thereby correct the injustices of conventional trade.

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