SA citizens urged to build a successful, coherent national brand

Minister Faith Muthambi was speaking at the inaugural nation brand forum in Sandton earlier.

FILE: Communications Minister Faith Muthambi. Picture: GCIS.

JOHANNESBURG - Communications Minister Faith Muthambi has called on all South Africans to play their part in building a successful, coherent national brand.

Muthambi was speaking at the inaugural nation brand forum in Sandton earlier, just a day after she came out strongly in defence of the South African Broadcasting Corporation's (SABC) controversial editorial policies in Parliament.

Today's conference is aimed at finding ways to create a positive image for the country.

Muthambi says a successful country depends on a strong and socially cohesive national brand.

"In the long term, a developed knowledge base , assets and strategies that can be used to help enrich South Africa's reputation over time."

She says the success of the local government elections is evidence that the country's democracy is blossoming.

"The success of these elections is a clear indication that South Africa's democracy is growing and we should, as a nation, be proud of this achievement."

The minister has come under fire recently over her handling of the SABC.

Yesterday, she told Parliament that the public broadcaster operated within the law and Constitution when it decided to ban the broadcasting of destructive protests.