ASA rules Ford must adjust marketing SUV fuel consumption

A consumer complaint has led to the ASA ordering Ford to adjust fuel related marketing for the vehicle.

YouTube screengrab of Ford logo.

CAPE TOWN - The Advertising Standards Authority(ASA) has ruled Ford must adjust claimed fuel consumption for an SUV.

The owner of a Kuga 1.5 EcoBoost Ambiente had complained that she registers double the fuel consumption compared to what was advertised.

The Ford Kuga 1.5 EcoBoost Ambiente SUV has an entry level price tag of just over R365, 000.

Ford's claimed fuel consumption figure for the vehicle is seven litres per 100 kilometres.

A consumer complaint however has now led to the ASA ordering Ford to adjust fuel related marketing for the vehicle.

The ASA's Leon Grobler says, "The figures that they quote in their marketing material don't seem to be representative of real life figures - it's actually laboratory testing that they quote. We felt that they need to change it to either clearly tell the consumer that figures that they quote there are laboratory tests, its' not real life driving conditions or they need to stipulate figures that are more representative of what you are likely to achieve with real driving conditions."

Ford South Africa is yet to respond with comment on the matter.