DA to continue airing Madiba election advert

Despite objections from the Mandela family the advert aired on TV for the first time last night.

A DA billboard on a busy street in Port Elizabeth is among several prominent posters the party erected in the run-up to the local government elections in 2016. Picture: Aletta Harrison/EWN

JOHANNESBURG - The Democratic Alliance (DA) says it will continue to air its advert featuring Nelson Mandela's voice because it believes that the late former president stood for the vision that the party currently lives by today.

Despite objections from the Mandela family, the advert ran on TV for the first time last night.

In the recordings, Mandela calls for peace and justice.

Mandela's family believes the association of the late former president with the DA is an insult to his history, his party choice and the values he stood for.

But the DA's Refilwe Ntsheke disagreed.

"And if you look at the vision that the Nelson Mandela had set, he stood for the vision that we believe as the DA we're the only party that can truly bring that vision and dream to reality today."

WATCH: DA election advertisement

The party says it doesn't see anything wrong with using Madiba's voice in its advert, adding that it believes that if he was still alive today he would vote for the DA.

Ntsekhe added: "We've seen quite a lot of senior ANC members saying they support what we are doing because we do it with cleanliness and we are anti-corruption."

DA: 'I believe Nelson Mandela would vote for the DA if he was still alive'