Cell C CEO admits ‘b*tch switch’ comments were ‘offensive’

Jose Dos Santos says he continues to be in strong support of empowering women.

Cell C CEO Jose Dos Santos speaking on CliffCentral about women in the workplace. Picture: CliffCentral.com

JOHANNESBURG - Cell C CEO Jose Dos Santos says he realises his use of words during a radio interview on women in the workplace was offensive and continues to be in strong support of empowering women.

Yesterday the mobile network boss was lashed on social media for his comments on CliffCentral''s leadership platform that many say 'objectify' women.

Among his remarks, Dos Santos mentions how the company employs 'good-looking women and clever women' which has created a different environment.

He's since said his comments have been taken out of context.

LISTEN: Cell C CEO Jose Dos Santos chats to CliffCentral

The interview with Dos Santos on CliffCentral was meant to discuss what strategy the company had adopted over the years to empower women.

But among his comments, Dos Santos said African women have a higher tolerance than men in the work place, and that females have a 'b*tch switch'.

"They just have a different way of managing, they have a different way of engaging meetings and engaging with parties and it creates a different dynamic. If I can use the term on your radio station, women do have a b*tch switch."

The mobile network boss maintains he has seen instances where women do not support each other to get to the top and this is purely his observation.