World's first ever NeuroWine created in the Cape

Wine maker Pieter Walser and Neuroscientist, Dr David Rosenstein chat to CapeTalk host Kieno Kammies about a new craft wine developed using traditional tools & technologies used in neuroscience.

CAPE TOWN - A South African team of neuromarketers and neuroscientists on Monday announced the launch of the world's first ever 'NeuroWine'.

The craft wine was developed by taking the tools and technologies that are traditionally used in neuroscience and applying them to the art of the wine-making process.

Listen to the Soundcloud above for more...

More in Multimedia