SAB extends SA Rugby sponsorships until 2020

SAB’s founding brand, Castle Lager, began its association with SA Rugby & the Springboks in 1997.

FILE. Springboks vs Argentina in their Rugby World Cup Bronze final at London’s Olympic Stadium on 30 October 2015. Picture: Rugby World Cup ‏@rugbyworldcup.

JOHANNESBURG - South African Breweries (SAB) has renewed its sponsorships with SA Rugby for another five years, extending the popular Castle Lager brand's association with rugby to 23 years.

The partnership ensures Castle Lager remains the title sponsor of the incoming series, this year a mouth-watering three-Test series against Ireland in June, as well as of the Castle Lager Rugby Championship and the Castle Lager Outgoing Tour.

They are also an associate sponsor of the Vodacom Super Rugby competition.

SAB's founding brand, Castle Lager, began its association with SA Rugby and the Springboks in 1997 when it took over from another popular SAB brand, Lion Lager. In 2000 SAB signed a four-year co-sponsorship deal which saw Castle Lager take over as the Springbok sponsor.

The brand later signed a contract in 2011 as the title sponsor for the then Tri-Nations, now the Rugby Championship, and the Springboks' incoming and overseas tours, traditionally in June and November every year.