Fashion meets film at the third annual Bokeh Film Festival
The event will showcase some of the best fashion commercials and short films from across the world.
JOHANNESBURG - Showcasing some of the best fashion films and commercials created across the globe, the Mercedes Benz Bokeh Fashion Film Festival is once again set to be hosted in Cape Town.
Now in its third year, the event is internationally acclaimed as one of the leading festival's specifically designed to celebrate the innovation and reach of fashion films.
Managing Director, Adrian Lazarus, explains how big brands such as Dior and Louis Vuitton have caused the genre to gain credibility over the years.
"Fashion films are essentially brand videos shot in a very fashionable way. This genre has grown over the last seven to eight years to such an extent that these festivals are popping up around the world. We have created the festival in South Africa where we have combined fashion and film to showcase this amazing work to South Africans and to showcase the work by South Africans to the rest of the world."
Bokeh received nearly 500 submissions from 41 countries across the globe and narrowed it down to 102 of the most exceptional short films to be screened at the festival this year.
Included in the three-day programme is an Oscar-style red carpet award ceremony in honour of some of the best productions.
South African-American writer and director Meja Shoba has two films in the running for Best Picture.
Both films include a Johannesburg fashion collective known as Boys of Soweto.
WATCH: 'Boys of Soweto' star in the 'Ben Sherman Button Up 'film, shot and written by Meja Shoba with music from Pierre Kwenders.
Experts such as Niccolo Montanari who is the Co-Founder and Head of Communications at the Berlin Fashion Film Festival, Einat Dan also from Berlin, award winning make-up artist and body painter as well as Michael O'Neill from the UK are expected to be on the line up of speakers, while local DJ's Dino Moran and Craig De Souza will present a workshop on the magical creativity achieved with musical scores.
Another highlight is the exclusive unveiling of a 3D printed clothing range from Modeclix, a project based at the University of Hertfordshire in the UK.
Some familiar local designers expected to showcase their latest collection of work are David Tlale, Malcolm Kluk and Hendrik Vermeulen.
The event will take place between 21 to 23 April at the new Aquarium in the V&A Waterfront.
WATCH: 'Boys of Soweto'