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‘Trevor Noah’s ‘Daily Show’ at risk of becoming an inessential show’

Critics say Americans ignore Noah, who has failed to capitalise on the US election campaign.

Trevor Noah. Picture: GCIS

NEW YORK - A TV critic in the United States says The Daily Show under Trevor Noah is at risk of becoming an inessential show.

Online current affairs magazine, Slate, says Americans are mostly ignoring Noah, who took over the job of host from Jon Stewart on Comedy Central's flagship programme four months ago.

TV columnist Willa Paskin says the current US presidential election campaign should be the comedian's "coming-out party".

Instead, she says, it's the US first election since 2000 where The Daily Show might as well not exist.

Paskin compares Noah to his predecessor, saying he is good for a chuckle but stops shy of gut-punching revelations.

A number of comments in response to the story say the South African comedian still needs time to find his feet.

NOAH'S LIFE STORY WOULD MAKE PERFECT READ

Meanwhile, book publishing company Pan Macmillan says it's acquired the South African the rights to publish Noah's first book, due to be released in November this year.

The book is a collection of personal stories about growing up in South Africa during the last years of apartheid, giving readers an intimate look into what shaped him as a young boy.

Pan Macmillan has described Noah as having an intelligent brand of the humour that has become a perfect antidote to everyday stresses.

Managing Director Terry Morris says she is thrilled to be publishing the book, which promises to be hilarious.

"It's a collection of autobiographical stories about growing up in South Africa, under apartheid. They are hilarious and poignant; we obviously haven't seen the whole manuscript but we have seen a good chunk of it and it's just wonderful.

WATCH: Trevor Noah leaves SA fans in stitches