Delegates from over 100 countries descend on Davos
SA has sent a delegation to the summit which includes cabinet ministers & private sector heavyweights.
South Africa has sent its delegation to the summit, including numerous cabinet ministers and private sector heavyweights.
As the snow continues to fall and the temperature dips, this year's agenda is jam-packed with issues including terrorism, the global market turmoil and climate change.
One of the main topics of discussion this year will however be the growing global migrant crisis, with delegates hoping to find fresh solutions.
German Vice Chancellor Angela Merkel, who in a controversial move, opened up her country's borders to migrants, has withdrawn her attendance in Davos.
Gross global inequality is another issue which will be fiercely debated.
Recent reports claim the number of people whose wealth is equal to that of the poorest half of the world's population has shrunk from 388 in 2010, to 62 last year.
WATCH: SA to be sold as 'safe investment' at WEF
The South African team in Davos will today start its bid to sell the country as a safe investment destination.
Debates, panel discussions and workshops aimed at finding solutions to global problems will continue until Friday.
South African delegates will have the task of convincing global investors that South Africa is their best bet for investment despite lower than expected GDP growth.
The country's forecast is lagging behind BRICS members India and China.
Cabinet minister including Water and Sanitation Minister Nomvula Mokonyane, Health Minister Aaron Motsoaledi and Trade and Industry Minister Rob Davies are accompanying President Jacob Zuma at the forum.
The focus will also most likely be on reappointed Finance Minister Pravin Gordhan, who will have to reassure potential backers even as the rand continues to slide against other currencies.
Visit the Eyewitness News World Economic Forum 2016 special feature.