Govt, business leaders to meet ahead of WEF

The meeting is to thrash out an investment portfolio to pitch to their global counterparts at the forum.

The 2016 World Economic Forum will take place in Davos, Switzerland, between 20 and 23 January 2016. Picture: World Economic Forum/

CAPE TOWN - Government and business leaders are meeting in Pretoria today to thrash out an investment portfolio to pitch to their global counterparts at the World Economic Forum (WEF).

World leaders and big business will meet in Davos, Switzerland, next week for the annual event to discuss the global economy and vie for much-needed foreign investment.

Finance Minister Pravin Gordhan convened the meeting which is also being attended by President Jacob Zuma.

The theme of this year's meeting is 'mastering the fourth industrial revolution'.

Brand SA Chief Executive Kingsley Makhubela will lead the South African delegation to Davos.

"The purpose of this meeting is for us to come up with a coordinated message that we will go and sell in Davos because Davos is all about selling countries. There you compete with others who are selling their own country. There are key messages that we are working on."

He says the delegation will highlight advancement in several key areas in order to lure investment.

"We have a few messages that we are refining in terms of what we're doing in the energy sector, in the infrastructure sector and the education sector. These are the issues that we're discussing in the meeting. We hope that the private sector will also contribute to the messages."

Zuma says the meeting will prepare South Africa's delegation to lure investment.

Zuma says the delegation has split into groups to come up with three main issues to pitch to potential investors in Davos.

"We are in a sense putting across South Africa out as a destination for investment. If that is the case, we need to articulate what are the challenges, what are we doing and how are we going to receive investors."

Visit the Eyewitness News World Economic Forum 2016 special feature.