Apple Music wins exclusive video deal with Taylor Swift

Apple Inc will release a concert video of her recent world tour through its music streaming service.

Taylor Swift performs onstage during The 1989 World Tour on 13 June 2015 at Lincoln Financial Field in Philadelphia, Pennsylvania. Picture: AFP.

NEW YORK - Apple Inc won a deal with pop star Taylor Swift to exclusively release a concert video of her recent world tour through its music streaming service, Apple Music, the company and singer said on Sunday.

Swift, who celebrated her 26th birthday on Sunday, tweeted a trailer for the 1_989 World Tour Live concert _video.

Thank you so much for all the birthday wishes. I have a little surprise for you.

#1989WorldTourLIVE @applemusic

https://t.co/actZbWBt4R

The singer also tweeted that an interview discussing the video would be broadcast at 9am on Monday on Beats 1, Apple's radio station. Apple officials were not immediately available for comment.

"It sounds like a very, very significant win for Apple," said John Jackson, an analyst at market research firm IDC in Boston. "It's on the order of a coup for Apple inasmuch as we all know that Apple is late to this party and the competition is fierce, the market is heavily subscribed with services."

Swift said in June she would put her hit album 1989 on Apple Music, days after the tech giant bowed to pressure from Swift and some independent music groups and labels and agreed to pay artists during the free trial period for its music service.

Swift's decision came after she pulled her entire catalog of music from Spotify in November 2014 and refused to offer 1989 on streaming services, saying the business had shrunk the numbers of paid album sales drastically.

She is not the only star challenging the streaming services.

British singer Adele's much-anticipated album 25 was withheld from streaming on digital music services, including Spotify, Apple Music and Deezer.