Apple releases first Arabic version of Siri
This potentially makes the iPhone more attractive in a market of over 30 million people.
SAN FRANCISCO - Apple Inc on Tuesday released a version of its virtual personal assistant Siri for Arabic speakers in the United Arab Emirates and Saudi Arabia, potentially making its iPhones more attractive in a largely affluent market of more than 30 million people.
The move, part of Apple's latest software updates, means people in those countries will be able to use Siri in their native tongue on iPhones, iPads and the Apple Watch. It follows Google, whose Android phones' voice search function already offer some support in Arabic.
Smartphone shipments in the Middle East and Africa climbed 66 percent in the first quarter of 2015 and are expected to reach 155 million units for the year, according to IDC.
However, much of the growth has been driven by users buying phones for less than $200, a price where Google's Android operating system is dominant. Apple's share of the market stands at 17 percent in the Middle East, compared with Android's 80 percent, IDC found.
The availability of Siri in Arabic may make some consumers more receptive to Apple software, said Ken Singer, managing director of the Center for Entrepreneurship and Technology at UC Berkeley.
"These devices are incredibly personal," said Singer, who has counseled entrepreneurs in the Middle East. "[Consumers] are going to want to feel like the device is designed for them."
Arabic speakers outside Saudi Arabia and the UAE will be able to use Siri, though it will not be tailored to their dialect.
Arabic has been a challenging language for tech companies, with strong regional variations. "Siri has her work cut out for her," said Singer.